Accelerating EV Pre-Bookings with a High-Performance Website in Just 30 Days

Project Overview

In the fast-moving electric vehicle (EV) space, speed to market is everything. We partnered with one of India’s most promising electric scooter manufacturers to design and develop a high-performing website with robust UI/UX – all within a 30-day window. The goal? To enable pre-bookings for their flagship EV scooter and handle high user traffic at launch with zero compromises on performance or experience.

About the Client

The client is an emerging player in India’s electric mobility sector, focused on designing and manufacturing high-performance, eco-friendly EV scooters for the modern commuter. Their mission is to push the boundaries of innovation in the EV space and provide smart, sustainable mobility solutions to the masses.

Challenges and Objectives

The client needed a modern, scalable website ready for a high-traffic product launch and pre-booking campaign — in just one month. The key challenges were:

• Urgent Timeline: Website to go live within 30 days to align with the scooter’s pre-booking schedule.

• High Traffic Handling: A system capable of managing thousands of simultaneous visitors during launch.

• Seamless UX: Smooth navigation, engaging visuals, and a frictionless pre-booking flow.

• Product-Focused Design: Highlight scooter specs, performance, and technology in a compelling way.

• Mobile Optimization: Ensure fast loading and flawless performance across all devices.

Our Approach and Solutions

We adopted an agile and sprint-based methodology to deliver this time-critical project without compromising on quality. Here’s how we made it happen:

• UI/UX Design Sprint: We kicked off with rapid wireframing and prototyping based on user personas and behavior insights. This ensured a user-centric flow from landing to booking.

• Scalable Architecture: Built the website on a robust, scalable framework optimized for speed and uptime even during traffic spikes.

• Performance Optimization: Implemented best practices in image optimization, lazy loading, code minification, and CDN integration.

• Modular CMS Integration: Enabled quick content updates and localization through a flexible, easy-to-manage CMS backend.

• Security & Reliability: Integrated secure payment gateways and ensured end-to-end data encryption for user trust and compliance.

• QA & Testing: Conducted multiple rounds of testing across devices and browsers to ensure a bug-free experience.

Key Features Delivered

• Fully responsive, mobile-first design

• Lightning-fast page load times (under 2 seconds)

• High-conversion pre-booking flow with payment integration

• Interactive scooter product pages with 3D visuals and performance stats

• CMS for dynamic content management

• SEO-friendly structure and technical optimization

• Live launch support and traffic monitoring setup

The Impact

The website launch was a massive success:

• 30K+ Pre-bookings in the first 48 hours

• 99.99% uptime during peak traffic hours

• 40% increase in average session duration compared to the previous site

• Faster Go-to-Market: Project completed within the critical 30-day deadline

• Seamless User Experience: Smooth journey from discovery to booking

The launch demonstrated how a strategically built website can power business goals even under tight deadlines and high expectations.

Conclusion

This project was a testament to the power of focused execution, user-first design, and technical excellence. With just 30 days on the clock, we created a digital experience that not only met but exceeded performance and engagement benchmarks. It laid a strong digital foundation for the client’s EV brand and enabled a record-breaking product launch.